"Kiwi" is a common self-reference used by New Zealanders, though it is also used internationally. Unlike many demographic labels, its usage is not considered offensive; rather, it is generally viewed as a symbol of pride and affection for most people of New Zealand.

The name derives from the kiwi, a native flightless bird, which is a national symbol of New Zealand. Until the First World War, the kiwi represented the country and not the people; however, by 1917, New Zealanders were also being called "Kiwis", supplanting other nicknames such as "Enzedder".

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