Liechtenstein are the leading manufacturers of false teeth in the world. The company Ivoclar Vivadent is located in the municipality of Schaan, just north of the capital Vaduz. The 60 million artificial teeth the company manufactures annually in 10,000 different shades and shapes, account for 40 per cent of all the false teeth sold in Europe and 20 per cent worldwide.

With a turnover of some 600 million Swiss francs, Ivoclar has 1.3 million dentists in 120 countries using its products. And one market where the number of its clients is rapidly rising is India.“Our business in India has been growing in double digits yearly for the last four years,” says Marcel Ohri, the senior area sales manager for Ivoclar in India. One reason for this he explains is the popularity of Ivoclar’s cosmetic dentistry products with “Bollywood dentists”.

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