As the world's largest package-delivery company, United Parcel Service (UPS) of America used ... the slogan "Moving at the speed of business" to refer to its swift delivery of packages worldwide. One of the company's advertisements in the magazine 'BusinessWeek' featured a photograph of a brown UPS truck with the slogan on its side.

Today, the tagline for UPS features a new twist on the old slogan. It is "Moving at the speed of e-business." UPS began in the new century to pivot away from the "Moving at the Speed of Business" theme, which pigeonholed the company as nothing more than a fast shipper.

UPS is now telling the world that it gives businesses, individuals, and all types of groups more on-time delivery options and business services than anyone else. It does what is required to keep everyone and every kind of corporate entity functioning in today's business and non-business communities.

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