Because Chevrolet was a sponsor of the TV series ("Route 66"), the one thing that always remained constant was the type of car that was used. In the series Tod and Buzz drove around the country in a Corvette. It had been given to Tod by his late father. For over three years, Tod and Buzz became involved in every situation imaginable as they traveled the country on the series "Route 66".

The uniqueness of this show as a contemporary social drama caused its writer-creator, Stirling Silliphant, to say, its "a show about a statement of existence". It provided a wandering probe of America. The key search on "Route 66" worked in a narrative process and a symbolic one.

Each week from 1960 to 1964, the "Route 66" television series was seen in a lot of American homes. The series focused on the adventures of 2 young men from the eastern part of the U.S. It was a clever drama known for its catchy title song, intriguing characters, and exciting writing.

Martin Milner played the intellectual character of Tod Stiles. He observed and analyzed events that occurred around him and his friend. George Maharis who played Buzz Murdock was his friend. He was a tough guy who grew up in "Hell's kitchen" (NY) and had to fight everyday of his life to survive.

So, because of the popularity of the "Route 66" series and the TV commercials that it provided, more and more Corvettes were sold in America. This show worked really hard every week to make the Chevrolet Corvette an American icon.

More Info: en.wikipedia.org