The Famicom was released in Japan on July 15, 1983. The launch titles for the console were Donkey Kong, Donkey Kong Junior, and Popeye. The console itself was intentionally designed to look like a toy, with a bright red-and-white color scheme and two hardwired gamepads that are stored visibly at the sides of the unit.

Though selling well in its early months, many Famicom units reportedly froze during gameplay. After tracing the problem to a faulty circuit, Nintendo recalled all Famicom systems just before the holiday shopping season, and temporarily suspended production of the system while the concerns were addressed, costing Nintendo millions of dollars. The Famicom was subsequently reissued with a new motherboard. The Famicom easily outsold its primary competitor, the Sega SG-1000. By the end of 1984 Nintendo had sold over 2.5 million Famicoms in the Japanese market.

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