The partnership of David Croft and Jeremy Lloyd created and wrote two classic British sitcom series. One was 'Allo, 'Allo'. Which was the other?

Are You Being Served? (originally styled as "Are You Being Served?" in quotation marks) is a British sitcom created and written by Jeremy Lloyd and David Croft (Croft also directed some episodes), with contributions from Michael Knowles and John Chapman, for the BBC. Set in London, the show follows the misadventures and mishaps of the staff of the retail ladies' and gentlemen's clothing departments, in the flagship department store of a fictional chain called Grace Brothers.

Broadcast between 1972 and 1985 on BBC1, the sitcom spanned ten series totaling 69 episodes – five of which are Christmas specials. There was also a 1977 film, a follow-up series with the same main cast in 1991-92, and a one-off episode with a new cast in 2016.

Are You Being Served? was a great success in the UK and was also popular in Australia, New Zealand, Canada and Israel. In the United States, it gained a loyal and enthusiastic following when PBS television stations began airing reruns of it in the mid 1980s, along with other British sitcoms. In it was ranked 20th in the countdown of Britain's Best Sitcom. It is regularly repeated worldwide (BBC Two in the UK, PBS and BBC America in the United States; and BBC UKTV in Australia and New Zealand).