The purple cow with a bell around its neck is the symbol of which brand?

Milka is a German brand of chocolate confection which originated in Switzerland in 1901 and has been manufactured internationally by the US confectionery company Mondelēz International (formerly known as Kraft Foods) since 1990. For more than 100 years, Milka has been primarily produced in Lörrach, Germany, producing about 140,000 tonnes of chocolate in 2012. It is sold in bars and a number of novelty shapes for Easter and Christmas. Milka also produces chocolate-covered cookies and biscuits. Milka brand’s name is derived from a portmanteau of the product’s two main ingredients: “MILch (milk) and KAkao (cocoa or chocolate).”

The brand's symbol is a purple cow with a bell around her neck, usually in an Alpine meadow. During the 1990s, Peter Steiner appeared in Milka commercials.

Milka has put focus on “tenderness” being their main advertising theme since the 1960s. In 1972, the Milka cow named Lila became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat).