Confused.com, part of the Admiral Group insurance company, is a British financial services comparison website specialising in comparison of insurance and financial services. The website enables consumers to compare prices on a range of insurance and financial products, including car insurance, home insurance and life insurance.

On 1 June 2013, a campaign launched featuring a robot named Brian, depicted as being on a mission to help people to "save pounds". On 24 December 2014, an advert was launched where scrap dealers kidnap Brian. Instead of melting him down straight away, they leave him hanging through the night on a magnet. However, his robot friends at headquarters receive his distress call and go to help him.

A couple of weeks later the succeeding advert shows the same five co-robots, known as the Herberts (Chief Herbert, Miss Herbert, Stunt Herbert, Clever Herbert and Baby Herbert), go to help Brian. They stop the incinerator at the last moment, saving Brian and continuing the 'Brian' advertising campaigns after they repair him. In 2015, an advert was launched featuring Brian and the Herberts dancing to "Jump on It!" promoting the brand new Brian toy available by buying insurance through Confused.com.

On 1 August 2016, the adverts featuring the Robots were scrapped in favour of a new advertisement featuring James Corden.

More Info: en.wikipedia.org