What chocolate bar was advertised in the UK as being "smooth on the outside, crunchy on the inside?

The Daim bar (originally known as Dajm in the original Swedish, and Dime in the UK and Ireland) is a crunchy butter almond bar covered in milk chocolate. The brand is now owned by Kraft Foods, but originated in Sweden and Norway in 1953, produced by Marabou and Freia respectively.

While not universally available in the United States, Hershey's produce a similar product called a Skor bar. Daim bars imported from Sweden (manufactured in Upplands Väsby) are sold in all Australian, Belgian, British, Canadian, Greek, Hungarian, Irish, Polish, Russian, Spanish and American IKEA Stores.

Dime bars were featured in a successful mid-nineties television commercial campaign in the United Kingdom featuring Harry Enfield and armadillos. In it, Dime bars were contrasted with armadillos, with a Dime bar being smooth on the outside and crunchy on the inside, and an armadillo being smooth on the inside and crunchy on the outside.

In 2007 a 'Limited Edition Cappuccino' Daim bar was released. A limited edition forest fruit bar has also been released. There has also been Coke Daim, White chocolate Daim, Dark chocolate daim and Lemon-orange Daim.