What company's slogan was: "It's everywhere you want to be."?

This theme slogan was the centerpiece of a campaign that was introduced by Visa, Inc. in 1985. The slogan was created by the ad agency, BBDO North America.

This long-running ad slogan (theme) by Visa, which is now retired, gave great and continuous momentum to the Visa brand. It strongly served to make Visa the world's top card issuer. Today, according to data from a variety of credible sources, Visa accounts for 14.6 percent of payments made to settle the nation's debt of $8.7 trillion in personal consumption expenditures owed by Americans.

This former ad showed that Visa was very good at operating a major digital payments network within the U.S. It was able to properly connect and serve consumers, businesses, financial institutions, and governments. In the 21st century with a new tagline (slogan), as well as a refreshed brand logo, Visa introduced a new visual identity as one of the most recognized and powerful brands in the entire world.