What country is home to numerous fashion brands such as Zara, Bershka and Pull&Bear?
Industria de Diseño Textil, S.A. is a Spanish multinational clothing company headquartered in Arteixo (A Coruña) in Galicia.
Inditex, the biggest fashion group in the world, operates over 7,200 stores in 93 markets worldwide. The company's flagship store is Zara, but it also owns the chains Zara Home, Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius and Uterqüe. The majority of its stores are corporate-owned, while franchises are mainly conceded in countries where corporate properties cannot be foreign-owned.
The company operates a unique business model: instead of committing a large percentage of production for the next fashion season, the company commits a small amount and uses customer feedback and an efficient production network to replenish stores with new and different products weekly. New styles are prototyped in just 5 days and 60% of the manufacturing happens locally to shorten lead-times. In Zara stores, it can take a new garment as little as 15 days to go from design and production to store shelves.
Inditex avoids magazine advertising, with print campaigns only occurring on billboards in certain regions like U.S. and in-store. Endorsements for celebrities to wear its labels are budgeted instead. The company also invests heavily in prime commercial location with fashion forward window displays for optimum high street visibility and product turnaround.
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