The isologo, also known as isologotype, is a type of logo that consists of a graphic image that includes a text (both grouped under the same drawing) and that serves to identify and represent a brand.

Among the main characteristics of an isologist are: the text and the image are indivisibly linked and form a single visual entity, separating them would make it difficult to identify the brand at first glance; the text and the graphic symbol are grouped under the same drawing; it allows the brand to be easily associated with an image or symbol and at the same time transmit its name; it is recognizable and easy to remember; it allows to reinforce the image and the presence in the collective imagination of a brand or company; being a more complex type of logo, it allows the message that the brand wants to convey to be clearer and more difficult to confuse.

Although this is less frequent, we find some famous brands that use it as is the case of Burger King, Starbucks, Kodak, Claro, Lay's, Harley Davidson, BMW and Pizza Hut.

It is true that Starbuck used an isologo (name of the company and the image of the siren) from 1992 to 2011. However, they decided to give it a makeover, removing the textual part to give it a more attractive touch.

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