Toys "R" Us, Inc. is an American toy and juvenile-products retailer founded in 1948 and headquartered in Wayne, New Jersey, in the New York City metropolitan area.

Formerly known as Dr. G. Raffe, the company's mascot Geoffrey the Giraffe made his debut during 1957 in print advertisements for Children's Bargain Town. During 1969, when Children's Bargain Town became Toys "R" Us, Dr. G. Raffe was renamed Geoffrey and became the official Toys "R" Us "spokesanimal".

Charles P. Lazarus (born 1923) founded Children's Supermart (which would evolve into Toys "R" Us) in Washington, D.C., during the post-war baby boom era in 1948 as a baby-furniture retailer. Its first location was at 2461 18th St. NW, where the nightclub Madam's Organ Blues Bar is located. Lazarus began receiving requests from customers for baby toys. After adding baby toys, he got requests for toys for older children. The focus of the store changed in 1957, and Toys "R" Us was born in Rockville, Maryland. Toys "R" Us was acquired in 1966 by Interstate Department Stores, Inc., owner of the White Front, Topps Chains and Children's Bargain Town USA, a sister toy-store chain to Toys "R" Us in the American Midwest that would later be re-branded as part of the Toys "R" Us chain.

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