'Snapchat', formerly known as 'Picaboo', is a social media platform that allows users to send and receive photo and video messages that disappear after they have been viewed, making it a popular choice for those who want to share moments of their lives without leaving a permanent digital trail. One of the things that set 'Snapchat' apart from other social media platforms is its emphasis on real-time communication. Users can chat with each other in real time, and the app even includes features like live video and voice calls.

Another unique feature of 'Snapchat' is its filters and lenses. These augmented reality features allow users to add fun and creative effects to their photos and videos, from puppy ears and rainbow vomit to face swaps and gender swaps. These filters are constantly updated, making it easy for users to stay on-trend and add some fun to their snaps.

'Snapchat' has also become a popular platform for businesses to connect with younger audiences. Brands can create their own filters and lenses, as well as run sponsored content and influencer campaigns to reach Snapchat's highly engaged user base.

'Picaboo' was launched in July 2011 and renamed 'Snapchat' in September of the same year. The name change came about after one of the original authors, Reggie Brown, was ousted from the company.

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