Picnic was one of Kim Novak's first roles and this movie made her a star.

She played Madge Owens in the film version of Picnic (1955), co-starring William Holden and Rosalind Russell. Its director, Joshua Logan, felt that it would be more in character for Novak to have red hair; she agreed to wear a red wig during filming. Picnic was a resounding critical and box office triumph, and Novak won a Golden Globe Award for Most Promising Newcomer.

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