What was the name of this manicurist in American Palmolive Dish Soap commercials from the 1960s?
'Madge the manicurist' was featured in Palmolive dish-washing detergent television commercials from the 1960s to the 1990s. In an advertising campaign created by the agency Ted Bates Advertising, Madge worked at the Salon East Beauty Parlor and soaked her customers’ fingernails in Palmolive ("Palmolive softens hands while you do the dishes"). The campaign ran from 1966 to 1992.
Customers would come in for a manicure and while chatting with Madge they would complain about how washing dishes made their hands look terrible. Then Madge would tell them about Palmolive. "Oh, does that really work?" Then Madge would tell them their fingers were soaking in it.
Madge was played by the American actress Janice Miner (October 15, 1917 – February 15, 2004). Miner's Palmolive commercials appeared in other countries, where Madge was often given a different name. In France she was called Françoise; in Germany, Switzerland, and Austria she was known as Tilly; in Finland as Marissa; and in Denmark as Sylvia. In Australia and New Zealand, Madge was played by Robina Beard. Madge's trademark line, "You're soaking in it," became one of the more famous and parodied television commercial quotes.
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