What was the original name for the cereal "Wheaties"?

"Wheaties" is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as "Washburn's Gold Medal Whole Wheat Flakes" in 1924, it is primarily a wheat and bran mixture baked into flakes.

It began its association with sports in 1927, through advertising on the southern wall of minor league baseball's Nicollet Park in Minneapolis, Minnesota. In the contract, "Wheaties" sponsored the radio broadcasts of the minor league baseball team, Minneapolis Millers, on radio station WCCO and "Wheaties" was provided with a large billboard in the park to use to introduce new slogans. The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising. Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions."

It was created as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills). By November 1924, after more than 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected by the Washburn head miller, George Cormack. Soon after, the name was changed to "Wheaties" as a result of an employee contest won by Jane Bausman, the wife of a company export manager.