The Apple Computer 1 (Apple-1), later known predominantly as the Apple I (written with a Roman numeral), is an 8-bit motherboard-only personal computer designed by Steve Wozniak and released by the Apple Computer Company (now Apple Inc.) in 1976. The company was initially formed to sell the Apple I (its first product) and would later become the world's largest technology company.

The Apple I went on sale in July 1976 at a price of US$ 666.66. Wozniak later said he had no idea about the relation between the number and the number of the beast, and that he came up with the price because he liked "repeating digits" and because it was a one-third markup on the $500 wholesale price. Jobs had managed to get the inventory into the nation's first four storefront microcomputer retailers: Byte Shop (Palo Alto, California), itty bitty machine company (Evanston, Illinois), Data Domain (Bloomington, Indiana), and Computer Mart (New York City).

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