Hallmark Cards, Incorporated is a private, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.

Hallmark made its first Christmas cards in 1915, five years after the founding of the company. Hallmark provides more than 2,000 Hallmark Christmas card designs, including more than 1,600 individual Christmas cards and more than 325 boxed card designs.

In 1917, Hall and his brother Rollie "invented" modern wrapping paper when they ran out of traditional colored tissue paper. In 1922, the company expanded throughout the country. The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards.

In 1944, it adopted its current slogan, "When you care enough to send the very best." It was created by C. E. Goodman, a Hallmark marketing and sales executive, and written on a 3x5 card. The card is on display at the company headquarters. In 1951, Hall sponsored a television program for NBC that gave rise to the Hallmark Hall of Fame, which has won 80 Emmy Awards. Hallmark now has its own cable television channel, the Hallmark Channel which was established in 2001.

More Info: corporate.hallmark.com