The Kindle Fire is a tablet computer developed by Amazon.com. The Kindle Fire—which includes access to the Amazon Appstore, streaming movies and TV shows, and the Kindle Store for e-books—was released to consumers in the United States on November 15, 2011, after being announced on September 28.

On September 7, 2012, upgrades to the device were announced with consumer availability to those European countries with a localized version of Amazon's website (United Kingdom, France, Germany, Italy and Spain).

The original Kindle Fire retailed for US$199 in 2011. Estimates of the device's initial bill of materials cost ranged from $150 to $202. Amazon's business strategy was stated in 2011 as making money through sales of digital content on the Fire, rather than through sales of the device itself.

In a 2012 review published by Project Gutenberg, the Kindle Fire was called a "huge step back in freedom from the Kindle 3"; the reviewer noted that Amazon introduced a "deliberate limitation" into the Fire that didn't exist in the previous version: it is no longer possible to download free e-books from websites such as Project Gutenberg, Internet Archive and Google Books and have them stored permanently in the same places where books from Amazon are kept.

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