Which brand had the slogan "The sweet you can eat between meals without ruining your appetite"?

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by the Mars confectionery company. There are two variants: the global Milky Way bar, which is sold as 3 Musketeers in the US; and the US version, which is sold as the Mars bar elsewhere.

A long-running advertising slogan for the product in the United Kingdom and Australia was, "The sweet you can eat between meals without ruining your appetite". In 1991, the Health Education Authority and anti-sugar lobbyists both complained, without success, to the Independent Television Commission that such advertising encouraged children to eat sweets between meals. The ITC agreed with Mars that its advertisements in fact encouraged restrained eating.