Nestlé introduced the Crunch bar in 1938, combining milk chocolate with crisped rice for a satisfying, crunchy texture. This innovative combination was one of the first chocolate bars to incorporate a non-chocolate ingredient, paving the way for other mixed-texture treats. The Crunch bar has become a staple in the candy aisle, cherished for its satisfying crunch and delicious chocolate flavor. Although the brand was sold to Ferrero in 2018, the Crunch bar remains a beloved classic.