Donald Wildmon is a man who was ordained as a minister of the United Methodist Church in 1964; he served as a pastor until 1977. He left his pastoral ministry to campaign against pornography and violence in the U.S. media. In his 'Campaign for Decency' on television in the mid-1980s, Wildmon actively protested the kids' Saturday TV show "Mighty Mouse: The New Adventures". For allegedly showing the title character (Mighty Mouse) "snorting cocaine", a protest formed. Mighty Mouse was said to be "endorsing opium" when an episode of the kids' cartoon briefly showed the rodent hero sniffing a flower.

In the late 1970s, Wildmon came to national attention when he asked his entire congregation in a sermon to stop watching television for a week. This was an action to punish Hollywood for all its prime time "sex, profanity, and violence". Ironically, Wildmon's "Turn the TV Off Week" received a good deal of attention on television. With a taste of fame and an itch for a much bigger pulpit, the minister started the National Federation for Decency (NFD) and later in 1987 renamed it the American Family Association (AFA). The organization criticized Charlie's Angels, Dallas, Saturday Night Live, Three's Company, The Last Temptation of Christ, and many more shows.

Battling encephalitis and eye cancer, Wildmon is no longer the president of the AFA. He resigned in March 2010. Wildmon's son Tim is the current president of AFA. Tim has a huge Anti-LGBT ideology besides conservative ideas.

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