Which company created the slogan "We'll leave the light on for you"?

Motel 6 is a chain of budget motels in the United States and Canada. Motel 6 also operates Studio 6, a chain of extended stay hotels. Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors, William Becker and Paul Greene. The partners developed a plan to build motels with rooms at bargain rates. They decided on a $6.00 room rate per night (equivalent to $48 in 2016) that would cover building costs, land leases, and janitorial supplies; hence the company name "Motel 6".

Beginning in 1986, Motel 6 has advertised through radio commercials featuring the voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave the light on for you". These ads were created by Dallas advertising agency The Richards Group. They feature a tune composed by Tom Faulkner, performed by him on guitar and Milo Deering on fiddle. In 1996, the ads won a Clio Award. The campaign itself has won numerous national and international awards, and was selected by Advertising Age magazine as one of the Top 100 Advertising Campaigns of the Twentieth Century.

For its 50th anniversary in 2012, Motel 6 began using the motto, "50 Years, the Light's Still On."

Unlike the majority of hotel chains, Motel 6 directly owns and operates most of its locations. However, in order to expand more rapidly outside of its traditional Western United States base, the chain started franchising in 1994.