Which company used the slogan "Better Living Through Chemistry"?

The American company that was known for using the slogan "Better Living Through Chemistry" was DuPont. This is a company that was founded in 1802 and is now one of the world's largest producers of chemicals and science-based products. Headquartered in Wilmington, Delaware, DuPont is responsible for developing innovative materials such as Teflon, Mylar, Dacron, Lycra, and Orlon.

DuPont (E. I. du Pont de Nemours and Company) is an American company formed by the merger of Dow Chemical and E. I. du Pont de Nemours and Company in August 2017. At a later point, it was the world's largest chemical company in terms of sales. The merger was reported to be worth an estimated $130 billion. In 2018 with total revenue of $86 billion, the company ranked No. 35 on the 2019 Fortune 500 list of the largest United States public corporations.

The slogan "Better Living Through Chemistry" is a variant of the original DuPont advertising slogan, "Better Things for Better Living ... Through Chemistry". DuPont adopted the phrase in 1935. This was their slogan until 1982; "Better Living Through Chemistry" became the slogan in '82. During 1999, the company's slogan was changed to "The Miracles of Science".

DuPont didn't use the slogan to promote their products. "Better Living Through Chemistry" was used to change viewers' opinions about the role of business in society. DuPont's ads with the slogan tried to address "unspoken fears" based on human feelings rather than rational thinking.