The band are famous for their iconic makeup designs, each of which represents a different character or persona. The current lineup consists of the original 4 designs:

- Gene Simmons as the "Demon"

- Paul Stanley as the "Starchild"

- Ace Frehley as the "Spaceman"

- Peter Criss as the "Catman".

The band formerly included practice of giving any new members a new persona, such as "The Fox" for Eric Carr and "The Ankh Warrior" for Vinnie Vincent. When asked on the matter, Simmons stated "Why wouldn't we use the classic makeup? We own it". Criss relinquished his rights to his makeup when he left the band in 2004, which he later regretted, saying "I'm pissed at myself that my makeup slipped through my hands"; while Frehley claims he licensed his design to the band and would get it back, a notion which Stanley has called "a fantasy".

More Info: en.wikipedia.org