The very well known 1981 film's opening scene that was incorporated into Paramount Pictures' Mountain logo, dissolving it into a real summit, was "Raiders of the Lost Ark". In fact, each of the four Indiana Jones films begin with the Paramount logo. They each use the mountain summit in the logo; it fades in to match the opening shot of each film and is a representation of a mountain peak.

"In Raiders of the Lost Ark", the summit becomes a Peruvian mountain. (In The Lost Journal of Indiana Jones, a map shows the location of the mountain. Jones' note calls it the "Paramount peak of Mt. Shubet" as a reference to the company.)

The use of Paramount Pictures' Mountain logo is one factor that has always worked for this movie company. It has a highly distinctive look. Millions of people across the globe recognize the Paramount logo of the mountain rising through the clouds. Company executive and others hoped that branding success would grow greatly as more and more people saw movies such as "Raiders of the Lost Ark". People would remember the movies, enjoy them, and actively seek out more Paramount movies. Their logo in their pictures has helped and continues to create the company's film empire.

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