On NBC from October 1956 to May 1963, the variety TV series "The Dinah Shore Chevy Show" sponsored by the Chevrolet Motor Division of General Motors and hosted by Dinah Shore had its famous theme song sung by her at least twice during each show. The theme song became very popular and was a key part of the show's success. The song "See the USA in Your Chevrolet" was “the Chevy jingle” that was used usually during the show's opening and closing.

Chevy proved that it was very smart to sponsor Dinah Shore because the company listened to the jangle of cash registers as Americans bought Chevrolets by the millions after they heard Dinah's voice for over seven years singing the tune 'See the USA in Your Chevrolet…'. She had personal appeal as she performed this clever and all so easy to remember commercial!!

More Info: en.wikipedia.org