The Italian luxury footwear brand that led to O.J. Simpson's civil conviction was Bruno Magli. Founded in 1936, siblings Marino, Mario and Bruno started a small business in the basement of their home in Bologna, Italy. They had learned the art of shoemaking from their grandfather. The trio began to accept contract work until the first Magli Shoe Factory (Calzaturificio Magli) was established.

Shortly after World War II in 1947, the company built their first manufacturing facility. In 1969, the company moved to a larger, more modern factory in Bologna. From the 1980s onwards, the Magli company opened over forty retail stores located throughout America, Australia, China, and Europe.

It was reported that the O.J. Simpson trial brought Bruno Magli, the Italian brand then known primarily to just 1 percent of the public, into the spotlight to become a household name.

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