Who largely promoted wig-wearing in France?

A wig is a head or hair accessory made from human hair, animal hair, or synthetic fiber. The word wig is short for periwig, which makes its earliest known appearance in the English language in William Shakespeare's "The Two Gentlemen of Verona". Some people wear wigs to disguise baldness; a wig may be used as a less intrusive and less expensive alternative to medical therapies for restoring hair or for a religious reason.

Royal patronage was crucial to the revival of the wig in Europe. Queen Elizabeth I of England famously wore a red wig, tightly and elaborately curled in a "Roman" style, while among men King Louis XIII of France (1601–1643) started to pioneer wig-wearing in 1624 when he had prematurely begun to bald. This fashion was largely promoted by his son and successor Louis XIV of France (1638–1715), which contributed to its spread in European and European-influenced countries.