The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", derived from the Danish phrase "leg godt", which means "play well". In 1947, Lego expanded to begin producing plastic toys.

The Lego Group's motto is "det bedste er ikke for godt" which means roughly "only the best is the best". This motto, which is still used today, was created by Christiansen to encourage his employees never to skimp on quality, a value he believed in strongly.

By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play. In 1958, the modern brick design was developed; it took five years to find the right material for it. The modern Lego brick design was patented on January 28, 1958.

Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.

The Lego Group began manufacturing the interlocking toy bricks in 1949. As of July 2015, 600 billion Lego parts had been produced.

In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand".

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