Whose slogan was "When you care enough to send the very best"?

“When You Care Enough to Send the Very Best” was more than just a slogan for Hallmark, it was a business commitment for the distinctive card company. When C.E. (Ed) Goodman, a Hallmark sales and marketing executive, wrote the words on a 3x5 index card in 1944, he was trying to capture the essence of why Hallmark stood as the very best in the world. Little did Goodman know that his statement would become one of the most recognized and trusted slogans in advertising.

Today, this slogan constantly puts pressure on the company and its 11,000 full time employees worldwide to make Hallmark cards the very best and not second to any other cards.