Launched in the early 1990's, the "You Got The Right One, Baby Uh Huh!" was one of Ray Charles most popular songs. It was also the iconic tagline used to sell Diet Pepsi. Ray Charles actually had a series of commercials for the soft drink Diet Pepsi .

After the ads debuted featuring the tagline “You Got The Right One, Baby Uh Huh!” — Charles' career was reignited. These commercials brought him a whole new generation of fans. Pepsi even asked Charles to be its pitchman after research showed his appeal crossed age boundaries like few other performers.

The campaign was widely hailed within the advertising and music industries, and even The Economist enthused: “Diet Pepsi’s jazzy ads featuring Ray Charles have scored higher than those for any other consumer product. They are a must see."

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