"You never get a second chance to make a first impression" was an ad slogan for which company?

The quote here has been attributed to both Oscar Wilde and to Will Rogers. But nobody has any evidence of them saying it. The earliest use of the quote: "You never get a second chance to make a first impression" was noted in print in a 1966 Madison Avenue advertising slogan in an ad for Botany Suits.

But it is now often called the Head & Shoulders rule: "You never get a second chance to make a first impression." We understand that most of the time in business ( as the Heads & Shoulders Shampoo ad showed) you don't get a second chance to make a first impression, and yet that simple fact of life is by no means as obvious and well-understood a phenomenon as it should be. Since we are talking here about real life, there are no second acts, rehearsals or do-overs. It is critical to make sure that the first impression people have of you and your business is at least favorable - and ideally - fabulous.

Even back in the 1980s, the Head & Shoulders shampoo motto: “you never get a second chance to make a first impression” let people know that they would initially be judged for their appearance. People were told to keep this point in mind; everything else would then appear secondary.